New MidFirst Bank Marketing Exemplifies Innovation, Convenience and Community

August 5, 2016

OKLAHOMA CITY, OK – MidFirst Bank has announced the launch of a new brand campaign that includes television, digital, social, outdoor and print. Three new television commercials will begin airing on NBC during the 2016 Rio Olympic Games and are also available for viewing at midfirst.com/tv.

The "Always True" campaign includes new brand imagery and messaging that reflect the bank's commitment to delivering a unique brand experience, along with innovation and conveniences that allow its customers to bank like they live, or to bank the way they choose to manage their business finances.

Today many individuals are under pressure to make every second of the day count, whether they are leading a business or supporting a family. Having a trusted banking partner that provides a timely, quality customer experience, whether in person, online or mobile, is essential.

The television commercials convey how MidFirst and its employees support local community organizations and the local business, large and small.

MidFirst Bank has more than 50 banking centers and 100 ATMs in Oklahoma, more than 20 banking centers and more than 75 ATMs in Arizona, and three banking centers in Colorado. Additionally, it has commercial lending offices in Atlanta, Chicago, Dallas, Houston, New York and Southern California.